On the 11th of November, 2015, 11street Malaysia invited us to their Korean-inspired ‘Love 11‘ event in Lot 10 Kuala Lumpur. In this inaugural celebration of the ‘Love 11’ Day, they not only announced a massive RM 11 million giveaway this year, they also unveiled two TV commercials starring Korean superstar Lee Min-ho and Malaysian actress, Emily Chan.
In this video, Hoseok Kim, CEO of 11street announces a RM 11 million giveaway to mark the 11th of every month as their LOVE 11 Day. Starting from now until the 31st of December, shoppers can redeem daily offers of deals and coupons with up to 90% discount!
In the first TV commercial, dubbed Marathon, Emily Chan is cheering Lee Min-ho who is leading the marathon runners to the finish line. However, Lee Min-ho suddenly stops after looking at his mobile phone, with the other runners following suit. Lee Min-ho finally decides to wait to purchase the Shocking Deal, while an elderly woman passes him by to win the marathon!
In the second TV commercial, dubbed Broken Car, the couple finds themselves stranded with a broken car on a hill. Lee Min-ho gets a notification about a Shocking Deal. It is so irresistible that when the car starts to roll down the hill with Emily still inside, Lee Min-ho was torn between securing the Shocking Deal, or rescuing Emily. Find out what happened! 😀
Everyone who attended the LOVE 11 event were treated to 11,000 boxes of Pepero, 11street shopping vouchers, product giveaways from Sony, Samsung, Bonia, Thermos, etc. They also got to meet and watch Ha Dong-hoon (Haha), another Korean superstar, perform… LIVE!