Gone In 60 Seconds : Apple Store Robbed Of $35K!

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Two thieves made off with $35,000 worth of Apple products at an Apple Store in broad daylight… in just 60 seconds!

Take a look at the viral video, and find out what happened!


Gone In 60 Seconds : Apple Store Robbed Of $35K!

At around 4:17 PM on Friday, November 25, 2022, a pair of thieves brazenly stole $35,000 worth of Apple products in front of shocked customers and store workers at the Apple Store in Palo Alto, California!

The Black Friday heist showed the two masked men yanking multiple iPhones and MacBook laptops from the display tables to stuff in their bags, while pushing past customers and store workers.

A customer can be heard on the video asking, “Should we stop them?”, and an Apple Store worker responded, “Let them go”.

The minute-long video showed just how quickly the two thieves were able to “work the room”, to steal all those Apple devices!

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Even though they were unchallenged by the customers and store workers, one of the thieves “made a general statement to the crowd of physical violence” if they attempted to stop the robbery.

That escalated the crime from merely “shoplifting” to a robbery, according to the police, who confirmed that about $35,000 worth of Apple phones and laptops were taken.

One of the suspects was wearing a beige hoodie with blue jeans, white shoes and a red backpack, while the other was wearing a blue camouflage hoodie with black Adidas pants, red shoes and a black Adidas backpack.

The police are currently looking for both men, described as black males in their late teens or early 20s, who fled in a red Mazda hatchback and were last seen by a security guard driving north on Highway 101 at around 4:30 PM.

The Palo Alto Apple Store has been robbed three times in recent years. In 2018, it was robbed twice within 24 hours, with thieves taking over $100,000 worth of merchandise, while in 2016, robbers smashed a rental car through its store front and made off with thousands of dollars worth of Apple products.

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Gone In 60 Seconds : Apple Store Robbed Of $35K!


What Apple Is Doing To Cut Down On Store Heists

As its products are considered high-value, Apple has seen its store in New York, Los Angeles, Philadelphia, Portland and Washington, D.C. targeted in large heists.

As a result, Apple has initiated several measures to make it difficult for thieves to sell their loot of stolen Apple devices.

For example, demo devices like the ones just stolen from the Palo Alto Apple Store would have been registered with an Apple ID, and can therefore be easily tracked using the Find My iPhone service.

These demo devices also have proximity software installed since 2016, which automatically disables them once they are taken outside of their assigned Apple Store.

Apple also has the ability to disable and track stolen devices, even those that are brand-new, in-the-box. Those who purchased them will find that their devices can’t be turned off, and their location would be sent to local authorities.

The stolen iPhones will also display a warning to the user, informing them that the device has been disabled and being tracked, and that the local authorities has been alerted. The user is advised to return the iPhone to the Apple Store where it was stolen from.

Please return to Apple Walnut Street

This device has been disabled and is being tracked. Local authorities will be alerted.

This pretty much makes these stolen devices useless, if the thieves intend to sell them to other people. They may, however, find some use as spare parts for far less profit, of course

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Apple is also blocking access to repairs for lost or stolen devices. For starters – Apple will refuse to repair iPhones if its Find My iPhone feature cannot be disabled (to prove ownership).

In addition, Apple repair technicians can now see if an iPhone has been reported lost or stolen in the internal MobileGenius or GXS system. If the device was reported lost or stolen, they will decline to repair the device.

All these measures will mean that the viral $35,000 heist at the Palo Alto Apple Store will not amount to much for the thieves.

In fact, Apple is the winner in this robbery – its demo devices would have certainly been insured. In a way, Apple “sold” the stolen $35,000 inventory in this robbery to their insurance company!


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Dr. Adrian Wong has been writing about tech and science since 1997, even publishing a book with Prentice Hall called Breaking Through The BIOS Barrier (ISBN 978-0131455368) while in medical school.

He continues to devote countless hours every day writing about tech, medicine and science, in his pursuit of facts in a post-truth world.


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