The Gentleminions craze is driving tickets sales to Minions: The Rise of Gru, but some parents are really pissed at this new TikTok trend!
Find out what the heck is the Gentleminions trend all about, and why some cinemas have banned it!
Gentleminions TikTok Craze : What Is It?
Minions: The Rise of Gru – the latest instalment of the wildly popular Despicable Me movie franchise – was released on July 1, 2022.
It quickly topped the box office, with a four day total of $122.5 million in the US and Canada alone, thanks in part to the Gentleminions TikTok craze.
The Despicable Me movie franchise has been a family favourite with kids and their parents who can’t get enough of cute banana-yellow Minions – Kevin, Stuart and Bob, and friends.
But cinemas are seeing hordes of teenagers – mostly male, all dressed in smart suits and some “armed” with yellow bananas, lining up for the new Minions movie.
They would record themselves swarming the theatre, sitting together in a group to watch the movie and mimic Gru or the minions – all to post on TikTok, and other social media – Instagram, Twitter, Facebook, etc.
Gentleminions TikTok Craze : The Good, The Bad + The Ban!
Many Gentleminions dressed up in the spirit of good humour, as part of a fun night at the movies with friends after 2+ years of the pandemic.
Universal Pictures was no doubt pleased as punch – these teenagers (and some adults) were boosting the box office numbers, which is why they gave a hat tip to those who participated.
to everyone showing up to @Minions in suits: we see you and we love you.
— Universal Pictures (@UniversalPics) July 1, 2022
Unfortunately, some Gentleminions were not really “gentleminions”. They would clap, shout and wave their hands, or even stand up during the movie, disrupting the experience for everyone else.
Some even threw the bananas they brought at the screen, while others turned on their smartphones’ torchlight to wave in the dark cinema.
When cinema ushers asked them to stop and settle down, some verbally abused them while others threw things at them, or other cinema-goers, including young children.
minions rise of gru in the big cinema was different (the lights never turned off and a big fight started) pic.twitter.com/XKVlsMFLDx
— aaron (@haruhi177) July 1, 2022
In some cases, the cinema staff had to evict the troublemakers, and even the police was involved. One cinema manager shared that :
A few cinemas had to refund other patrons who were not pleased at all with the disruptions, especially families who brought their children for what they thought would be a fun experience.
In the end, some cinemas are refusing to allow “unaccompanied children wearing suits” to watch the movie. Odeon cinemas in the UK, for example, put up this sign :
Gentleminions Cinema Ban : Check Before You Leave Home!
It is sad that what seemed to be a fun trend devolved in some cases into a real problem. Those rowdy Nastyminions are spoiling the trend for the real Gentleminions, and that’s a real shame.
If you are planning to dress up to watch Minions: The Rise of Gru, please check if the cinema has a new dress code restriction. Just in case – bring a set of casual clothes.
And if they do let you go in, please be a real Gentleminion, like these Japanese fans. Enjoy the movie together with everyone else, not at their expense. Thank you!
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