After World of Buzz got banned by Reddit, one of their former writers exposed their editorial policies, letting us see how things were being done behind the scenes.
World of Buzz : Who Are They?
World of Buzz claims to be Malaysia’s no. 1 social news website. It is basically a content farm, reposting content scraped from social media websites.
World of Buzz may not be as bad as The Coverage Bureau (which is notorious for reposting old news!), but they are still pretty notorious for their scraped content.
World of Buzz : Editorial Policies Exposed By Former Writer!
After they got banned for a month on Reddit, one of their former writers wrote an expose on what really goes on behind the scenes.
The writer was a former intern who worked there for four months, and shared evidence to back up his/her claim :
- official documents
- a campaign brief
- emails with the founder
- employment / onboarding emails
This was what the former intern / writer shared on Reddit :
World of Buzz : We Made Them Big
This is the ugly secret of the online media industry – content creation is HARD WORK.
It takes mere minutes to read an article, but that article would have taken the writer several hours to write. And that’s not even counting the hours spent in research and fact checking during the writing process.
Unfortunately, people have shorter and shorter attention spans. The world is moving away from serious, in-depth pieces to short, easy-to-understand blurbs.
And with proliferation of websites all targeting the same number of eyeballs, the only way to grab our attention is to introduce shocking or scandalous articles, and LOTS OF THEM.
Why? Because many websites do not get paid a single cent unless you click on the advertisements in their articles or videos.
To be profitable, websites need to churn out a prodigious amount of content in the shortest possible time. And the easiest and cheapest way to do that is to regurgitate (copy and paste) social media content.
Ultimately, we readers created content regurgitating monsters like World of Buzz, by making it profitable to just regurgitate, instead of creating, content.
So if we want things to change – we have to stop being so superficial. Stop reading and sharing posts from media regurgitation websites, and start supporting websites that actually create content.
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