The Rojak Pot

YouTube : No Monetisation For Small Content Creators

YouTube : No Monetisation For Small Content Creators

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A few days ago, we received an email from YouTube, stating that we would no longer be allowed to monetise our videos. We were given just 30 days to meet the new and significantly higher requirements for monetisation, or be removed from their YouTube Partner Program.

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What Is The YouTube Partner Program?

The YouTube Partner Program allows video creators to earn some money off their work, by adding YouTube ads to their uploaded videos. They also earn money when YouTube Red subscribers watch their videos.

Not everyone can join the YouTube Partner Program. You have to meet their minimum requirements before you are allowed to start monetising the videos you upload to YouTube.

 

What Changed?

Back in April of 2017, YouTube set the eligibility requirement of 10,000 lifetime views. That means the videos in your channel must accumulate at least 10,000 views before you can start monetising them.

On 16 January 2018, they hiked up that eligibility requirement significantly, requiring your channel to have :

Those who are already in the YouTube Partner Program were given just 30 days to comply with those requirements, or get kicked off the program.

This was the email that we (and many other small content creators) received :

Today we are announcing changes to the YouTube Partner Program (YPP). While our goal remains to keep the YPP open to as many channels as possible, we recognize we need more safeguards in place to protect creator revenue across the YouTube ecosystem.

What’s Changing

Under the new eligibility requirements announced today, your YouTube channel, The Rojak Pot, is no longer eligible for monetization because it doesn’t meet the new threshold of 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. As a result, your channel will lose access to all monetization tools and features associated with the YouTube Partner Program on February 20, 2018 unless you surpass this threshold in the next 30 days. Accordingly, this email serves as 30 days notice that your YouTube Partner Program terms are terminated.

One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel. Creators who haven’t yet reached this new threshold can continue to benefit from our Creator Academy, our Help Center, and all the resources on the Creator Site to grow their channels. Once your channel reaches the new threshold, it will be reviewed to make sure it adheres to our policies and guidelines, and if so, monetization will be re-enabled.

You can read more about the YouTube Partner Program changes in the next page.

 

The Problem With This Change

Racking up 4,000 hours or 240,000 minutes watched in the previous 12 months is not difficult. Even small-timers can hit that target, if they make good videos. They don’t have make many videos. They just have to make good videos that resonate with people.

The biggest problem creators will have is racking up 1,000 subscribers. It is arguably easy for those who focus on light, fun material… and difficult for those who make weightier content. In other words – kitten videos will get more subscribers than videos on social issues and even technology.

The minimum subscriber requirement will likely push new and budding video creators to shift to mass appeal content (fake news, cat videos and pranks), and lower quality but more frequent content.

 

Why Did YouTube Make These Changes?

In a blog post, they listed out some reasons:

Notwithstanding our opinions on the change, we find those reasons rather ludicrous :

 

YouTube : They’re Not Making Much Money Anyway

YouTube pointed out that “99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month“.

In our opinion, that is a perfectly legit reason. Why should YouTube spend resources serving ads to low traffic channels? Besides, it won’t matter much to them since they earn so little.

That is why we personally have no issues with YouTube’s new requirement of 4,000 watch hours. That’s similar to their previous requirement of 10,000 views, just set to a much, MUCH higher level.

 

The Subscriber Requirement Is Unfair & Pointless

The only change we feel is grossly unfair to small and budding creators is the requirement to have 1,000 subscribers. This requirement penalises those who don’t have a prolific output, because people are less likely to subscribe to a channel with low frequency of updates.

Yet it doesn’t mean that these small or budding creators can’t create videos that appeal to many people, and get hundreds of thousands of views. Take, for example, our video on a LEGO Nexo Knights exhibition.

There is no doubt that this video contributes “positively to the community“. It’s certainly not Blade Runner, but we do believe it’s a far more “positive” contribution to the community, than the crap Paul Logan serves to his 15+ million subscribers.

That video alone racked up over 3,100 watch hours and almost 150,000 views. If we posted just two of such videos, we would more than meet the minimum requirement for watch hours.

Yet our YouTube channel has just 311 subscribers. That is nowhere close to meeting the new requirement for monetisation. In other words – all of their videos will cease to generate income, even if they rack up hundreds of thousands of views.

 

Our Personal Opinion

Personally, we think that a minimum requirement for VIEWS or WATCH HOURS is a good idea. YouTube should not have to spend resources on low-traffic channels.

The minimum requirement for SUBSCRIBERS, on the other hand, is not only unfair, it does not help them identify “creators who contribute positively to the community“.

It only incentivises the community to focus on fluff and nonsensical but entertaining videos. Remember how Logan Paul has SIX TIMES as many subscribers as CNN?

If YouTube drops the subscriber requirement, they will free small and budding creators to focus on creating better videos. It will also allow them to focus on the community niches that interest them, rather than trying to appeal to as many people as possible.

YouTube should want a diverse range of creators focused on different niches, rather than a more homogenous group of creators making basically the same type of content – all designed for mass appeal.

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Next Page > The YouTube Partner Program Changes & Blog Post

 

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The YouTube Partner Program Changes

On January 16, 2018, we announced new eligibility requirements for the YouTube Partner Program. Previously, the requirement to join the YouTube Partner Program was 10,000 lifetime views. Now, once a channel reaches 4,000 watch hours in the previous 12 months and 1,000 subscribers it will be reviewed to join the program.

If your application is currently pending review

 

The new requirement applies to channels that are currently awaiting review to be in the YouTube Partner Program:

If you’re currently part of the YouTube Partner Program

The new requirement applies to existing channels who are currently part of the YouTube Partner Program:

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Additional Changes to the YouTube Partner Program (YPP) to Better Protect Creators

by Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer

2017 marked a tough year for many of you, with several issues affecting our community and the revenue earned from advertising through the YouTube Partner Program (YPP). Despite those issues more creators than ever are earning a living on YouTube, with the number of channels making over six figures up over 40% year-over-year. In 2018, a major focus for everyone at YouTube is protecting our creator ecosystem and ensuring your revenue is more stable.

As Susan mentioned in December, we’re making changes to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube. A big part of that effort will be strengthening our requirements for monetization so spammers, impersonators, and other bad actors can’t hurt our ecosystem or take advantage of you, while continuing to reward those who make our platform great.

Back in April of 2017, we set a YPP eligibility requirement of 10,000 lifetime views. While that threshold provided more information to determine whether a channel followed our community guidelines and policies, it’s been clear over the last few months that we need a higher standard.

Starting today we’re changing the eligibility requirement for monetization to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.

On February 20th, 2018, we’ll also implement this threshold across existing channels on the platform, to allow for a 30 day grace period. On that date, channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube. When they reach 1,000 subs and 4,000 watch hours they will be automatically re-evaluated under strict criteria to ensure they comply with our policies. New channels will need to apply, and their application will be evaluated when they hit these milestones.

Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month. Any of the channels who no longer meet this threshold will be paid what they’ve already earned based on our AdSense policies. After thoughtful consideration, we believe these are necessary compromises to protect our community.

Of course, size alone is not enough to determine whether a channel is suitable for monetization, so we’ll continue to use signals like community strikes, spam, and other abuse flags to ensure we’re protecting our creator community from bad actors. As we continue to protect our platform from abuse, we want to remind all of you to follow YouTube’s Community Guidelines, Monetization Basics & Policies, Terms of Service, and Google AdSense program policies, as violating any of these may lead to removal from the YouTube Partner Program.

While this change will tackle the potential abuse of a large but disparate group of smaller channels, we also know that the bad action of a single, large channel can also have an impact on the community and how advertisers view YouTube. We’ll be working to schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge.

One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel, and while our policies will evolve over time, our commitment to that value remains. Those of you who want more details around this change, or haven’t yet reached this new 4,000 hour/1,000 subscriber threshold can continue to benefit from our Creator Academy, our Help Center, and all the resources on the Creator Site to grow your channels.

Even though 2017 was a challenging year, thanks to creators like you, it was full of the moments that make YouTube such a special place. Creators large and small, established and emerging, transformed their talent and originality into videos that captivated over a billion people around the world. They made us laugh, taught us about our world and warmed our hearts. We’re confident the steps we’re taking today will help protect and grow our inspiring community well into the future.

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